Video has become one of the most popular mediums used in digital marketing. The HubSpot Marketing Trends Report of 2024 finds that short-form video is the top leveraged format for media in marketing (Source: HubSpot). It’s no surprise considering video’s rise in popularity through platf

You have a financial tool - what's next? It's time to enter Phase 2 and take it to the next level! Add personalized videos, update branding, integrate with AEM and review accessibility. Check out our suggested next steps when entering Phase 2: Building on Your Finan

We’re so excited for the holiday season that we made a dynamic video card to celebrate! Enter your first name, and you’ll receive a personalized video greeting wishing you all the best this season and in the new year. Check out you

Personalizing videos allows you to engage and target your audience in a way that generic videos won’t. Replacing hypothetical data with a video from Rich Media that incorporates user-inputted information will let you interact on a personal level and improve your video clicks an

Whether you’re targeting advisors, investors, businesses, or personal banking clients, financial tools are a great way of providing interactivity and generating engagement to help your users better understand what you have to offer. Don’t just tell customers to save for retirement with a

We're so excited for the holiday season that we made a dynamic video card to celebrate! Enter your name, and you'll receive a personalized video about all the wonderful ways to make the most of the holidays this year. Get comfy, it's storytime!

Tools are consistently the most hit portion of financial services sites. So why not engage those users with financial tools and widgets that help them see every possibility. Give your clients an interactive and compelling experience that represents your brand, k

We're so excited for the holiday season that we made a dynamic video card to celebrate! Enter your first and last name, and you'll receive a personalized video greeting that lets you choose between five different narrators - Santa Claus, a pirate, an alien, a mi

We know you’re a digital marketing superhero! Battling diabolical deadlines, looming product launches, and maneuvering marketing obstacles... we’ve created a fun personalized comic book featuring – You!

7 Reasons Why Pharma Needs Digital Marketing The pharma industry has been slow to embrace digital marketing. Regulation doesn’t make it easy, of course, but there’s a strong sense that a digital disruption is on its way – that those who can embrace

We’re so excited for the holiday season that we made a dynamic video card to celebrate! Enter your name, and you’ll receive a personalized video greeting that lets you choose between five different narrators - Santa Claus, a sports announcer, a yoga instructor, t

What Is It? The Amazon Echo is an affordable personal assistant that takes the form of a sleek, round speaker that looks great in any room and turns your house into a smart home. Some of its features include the ability to play music (Amazon Prime Music, Pandora and Spotify), connecti

Tech consumers have very specific wants and needs when it comes to their mobile devices. They want sleek, clear, and uber-usable apps and have no patience for a poor user experience. So, how can you make sure you’re building a user-centered application if you don’t have the means to

The global browser market was all prepped and ready for change with the July launch of Microsoft Edge, which hoped to be the most technologically evolved browser in the market. How did Edge actually do? How did the big players in the industry respond? What should we expe

People looking to be more authentic are often told “to thine own self be true.” But Shakespeare’s famous advice isn’t always easy to understand, let alone follow – and especially not for brands. Marketing campaigns aren’t people, they’re ideas, created and supported by larg

Wondering how to take the intimidation out of financials and provide your users with a more entertaining and engaging experience? Gamification is a great way to introduce an element of fun, help build consumer engagement, and help teach customers about complex f

All of the technological and digital advances we’ve seen in the last few years have had a significant impact on how organizations are making modifications to their training processes. The more traditional ways of having an educator hand out booklets filled with cont

Digital marketing trends are, like all trends, trendy, which means they come and go like fashions, catchphrases, and any other flashes in the pan. But not all trends are equal: some are hollow and some contain incredibly valuable lessons for your business. With this in mind, we’ve asse

This year saw major news out of Redmond, Washington, with Microsoft releasing both a new operating system, Windows 10, and a new flagship browser, Microsoft Edge. Formerly codenamed Project Spartan, Edge is the default browser for both desktop and mobile versions of Windows 10. While Int

In May 2015, Toronto hosted North America’s first ever YouTube Fanfest. Thousands of screaming fans packed the Yonge-Dundas Square to catch a glimpse of their favourite YouTube stars, many of which have millions of subscribers. But who are these fans? Google has dubbed this group Gener

To hear most people talk about them, millennials seem like a complicated audience. They crave autonomy, but need constant monitoring. They love brands, but don’t love advertising as much. They’re a frugal bunch, but will spend their money under certain conditions

In this day and age, it’s not just a cliché to say we’re all connected. Thanks to the internet, mobile devices, social media and more, we are all connected in a very real, practical sense. The vast majority of all people are mere milliseconds away, and thro

Technology is fast paced and always changing, so it’s no wonder that keeping up with all the trending technology terms can be somewhat of a daunting task. Look no further! We have compiled a list of some of trending technology terms with a brief explanation of each one. Open Source

There are many ways to reach out and market to current and potential clients, so choosing the right methods for sharing a consistent and cohesive message across multiple mediums can feel overwhelming. Fortunately, while successful Digital Cross-Channel Integration may be challenging, the

What is it? Romo is an affordable, personal, and trainable robot that uses an iPhone or iPod as its ‘face’ and ‘brain’. The device itself is basically a set of track wheels that gives your iPhone the ability to drive around and explore on its own! Once you

Rich Media is an awesome, award-winning, digital marketing agency that produces web sites, apps, social, video and animation, games, tools and calculators, research, and content marketing. We design and develop inspiring and memorable marketing solutions.

Whether you are building a site from the ground up or updating an existing one, you may have wondered if it is worth the investment to host the site in a Content Management System (CMS) like WordPress, Umbraco or Microsoft’s SharePoint. Here are six questions

Baby Boomers. Gen X. Millennials. Gen Z. When it comes to internet usage, each label comes with their own set of stereotypes. Sure, younger generations like Millennials and Gen Z statistically go online more, but there’s an emerging cultural movement that is breaking up preconceived no

From digital signage to smart shelves, technology is forever changing the face of retail shopping. We live in the information age, so if a potential customer is standing next to your latest smart TV, wearable, or voice assistant, make sure to provide them with only the best that digital mark

You have probably heard of the “Internet of Things”, but may be wondering what it actually means. More and more everyday objects are becoming embedded with technology and the ability to connect via the internet. Just a few years ago, it would have been incon

The Canadian browser market continues to be dominated by Google Chrome. Internet Explorer (IE), the former king of the industry, is slowly falling out of the race. This decline may have intensified after Microsoft made a formal announcement about disco

Did you know that the World Health Organization (WHO) estimates that 1.3 billion people live with a significant disability? This represents 16% of the global population, or 1 in 6 people. Whether you are updating your company's site, or having an online tool designed and built for the publ

What Is It The Leap Motion Controller is a small, inexpensive device that allows your computer to respond to hand gestures like pointing, waving, reaching and grabbing. It is kept face up on your desk, ideally between you and the computer, right in front of the keyboard. The device is so

Marketing isn’t just about driving traffic to your site, but creating a positive and enjoyable impression once we get there. It’s all about the experience, and the majority of us want an easy to navigate, quick to digest, and easy on the eyes experience.

Approaches for developing for screen readers often conflict with the approaches used for non-screen reader users. By identifying where those differences lie early in the project, and making often very slight additions to the development process, we can address the needs of both sets of users

We all know that Canada's population is aging. Seniors are online in greater numbers than ever before. We can ensure our digital projects are senior-friendly by considering how seniors use the Internet. We can reach them in the environments they are using, and in the

If you thought the keyboard, mouse and touchscreens were the only ways to interact with the Internet, think again. Alternative devices for persons with disabilities can be controlled by a puff of air, a simple gesture or even the blink of an eye. As a matter of fact, about 20% of the glo

All gassed up and ready to go! You've finally cleared a day away from the office. You've picked out some landmarks to visit, some friends to pop in on and you'll even be able keep tabs on work while on the go ... or will you? Soon enough you

Games are inherently fantastic motivators. They've been used by educators and marketers for years to boost engagement in topics ranging from medicine, to finance, to auto-mechanics. You can pull elements from the game environment and integrate them into your digital p

You feel it in your gut. Your disabled users deserve as much access to your website as anyone else. Yet, over 96% of websites still fail to meet the accessibility standards required for people with disabilities to navigate the web without barriers (Source: WebAIM). Standard checklists

2014 has been an amazing year at Rich Media. In just 2014, we managed to play 728 games of pool and consume 2,400 pieces of candy (it’s a hard job, but somebody’s got to do it!). We also added eye tracking to our research lab and celebrated

You drive up to the farm, family in tow, and pick only the freshest and juiciest apples from the orchard. Your oldest wants apples from the tallest branches and your smallest won't touch anything with even the slightest blemish. You're looking for a few for pack lunches and a few more for

The browser market is witnessing the erosion of Internet Explorer's (IE) dominance and the emergence of Google Chrome as the top browser that led in market share as of October 2014. A surprise statistic for the October 2013-2014 period is the more than 25% growth enjo

What is a Rich Experience? A Rich Experience is about providing an awesome experience to customers, clients and employees. It’s about being available when, where and how they need you. Give your clients a Rich Experience... and they will want to come back aga

Close to 15% of Canadians are older than 65, and it's predicted that by 2030, 1 in 4 Canadians will be over 65 years old (Statistics Canada). It's no shock that Canada's population is aging, but what surprises many is how Internet savvy seniors are becoming. The number of seniors on the I

How the public consumes media is changing, and fast! Millennials and GenY are leading the move away from TV land toward consuming digital content. As a result, traditional advertising channels no longer provide the mass audience reach you’d expect. Here’s a list o

When creating a tool, it’s always important to think about your advisor base – whether these are the folks selling your products, such as advisors, personal bankers, brokers, financial planners, or investment representatives or the group providing customer support

Have you ever hung a series of shelves without first checking out what's behind the drywall? Maybe you dig out the stud sensor from your tool kit, or just give it a few knocks with your knuckle, but you'll probably (hopefully) decide early on whether to use wall anchors or to screw right i

You've worked hard to promote your site, and you've assembled some really useful and important information, but your users are leaving after just a few minutes. The content is simply too complicated, long and too much work to get through. Gamification may be t

Many of us in digital marketing have built exciting online properties and have had a good deal of success over the last few years; however, the industry is maturing and you may be asking what you should be doing to grow your digital channels and take them to the

As content marketing continues to soar, businesses have the challenge of determining what type of content to use to attract users, differentiate themselves, and provide value. Great articles are key to content marketing success, but so are interactive and multim

We all know that online tools are one of the highest hit places on your site and provide some of the best engagement and opportunities for lead generation. So why do so many of us post our tools and forget about them? We've put together a quick "Online Tools Health Check" that will help

Web accessibility. WCAG 2.0. Level AA… Everyone seems to be talking about accessibility. There are a lot of differently abled users that need to be considered. This includes visitors to your site with visual disabilities (blindness, low vision or colour-blindness), those that are hard of