Financial products might be complicated, but animated videos are simple! Use how-to videos, explainer videos, product walkthroughs and more to increase the credibility and accessibility of your brand and your product. Animated videos from Rich Media will inform and educate your audience in a fun and easy to understand way that will keep them engaged right up to your call-to-action and beyond!
Check out our infographic of Why animated videos are the best way to explain financial concepts below:
Why Animated Videos are the Best Way to Explain Financial Concepts
1. Simplify Complex Concepts
The world of financial products is full of jargon and complexity, but visual language is universal and easy to understand.
- Visual aids improve learning by up to 400%.
2. Animation Is Engaging
Animation is flexible and dynamic, and videos transform abstract concepts into the story you want your brand to tell.
3. Video Helps You Learn
Animation combines visual elements with audio to engage multiple senses and reach all kinds of audiences.
- Facts are 20 times more likely to be remembered if they’re part of a story.
4. Social Media Loves Videos
At Rich Media, we can create condensed versions of animated videos to be shared on social media and drive users to your brand’s website.
72% of customers prefer learning about a product through video.
5. Make Charts and Graphs Dynamic
Animated videos can include charts and graphs to convert complex concepts into impactful and understandable data your customers can visualize.
- Our brains process images 60,000 times faster than text. Source
6. Animation Can Be Personalized
Animation doesn’t have to be static – Rich Media can add interactivity and personalization, to engage your viewers by allowing them to participate directly!
Sources:
1 - https://www.3m.com/meetingnetwork/files/meetingguide_pres.pdf
3 - https://www.harvardbusiness.org/what-makes-storytelling-so-effective-for-learning/
4 - https://sproutsocial.com/insights/social-media-shares/
5 - https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/
